Nongshim runs some great ads. They always get me to buy their new instant noodle products. My latest try was their "hearty rice noodle soup" or duk bae kee noodle soup. Nongshim tends to be hit-or-miss and this noodle was a bad miss. The rice noodles take forever to cook, and if you follow their directions, the soup is just a gross mess. But the ad is still great!